French agency TBWA France set out on a marketing campaign to build awareness for the Action Contra la Faim, which is an NGO that stands for Action Against Hunger. While their vehicle for marketing may not seem creative and unique, apparently it worked overwhelmingly that blogs across the world have begun to spread the news of the endeavor.
A line of billboards stretch across the walls of a metro station in Paris depicting the dangers volunteers encounter regularly when providing assistance in war zones. At the end of the images is a open petition board for subway riders to sign in support of these forgotten volunteers.
In a digital age where building crowd support is more easily attained through the web and a larger audience, the agency took a courageous route of using a more analog method. And they’ve succeeded wildly with international exposure and user interaction with their installation.