Last Updated on June 12, 2012 by New-Startups Team
Today we begin a new series on New-Startups.com that provides a personal glimpse into a startups life and will provide a chance for us to follow the growth, struggles and successes of a young and passionate entrepreneur. Over the course of the year we will be following Kathy Song, who works as a freelance marketing and social media specialist, as she grows her services business. Bi-weekly she will share a woman’s perspective on business and startup lessons and give us a behind the scenes look into what it takes to be a successful entrepreneur.
Our hope is, while we take a perspective into Kathy’s business life, not only can women but everyone can find opportunities to share their own experiences and pitfalls to avoid. We want our new series to be a learning path for both Kathy and our readers to discuss how to be better, what pot-holes to avoid and provide advice via conversation to be better entrepreneurs.
So who is Kathy Song? We interviewed our new contributor that will bring a woman’s perspective on startup life:
Who is Kathy Song?
Kathy is a girly girl from a small town that loves sports such as basketball and lacrosse. She laughs too much and giggles at inappropriate times while looking at the glass as half full.
What is your business passion?
I started as a designer freelancing and working for a design firm. I quickly found my passion in marketing and social media. Being a social butterfly, social media fitted right up my ally with being able to voice my opinions and thoughts instantly through social media while at the same time expressing it through design. I was able to take on best of both worlds. I had a small client base through my freelancing in design that quickly grew through recommendations into the marketing world. It amazes me on the power of social media.
What will you share on New-Startups.com?
I will be sharing my experiences and lessons I learned through my struggles and success in the marketing world. Every client I work with is a learning opportunity that helps me grow within this industry. I want to share the lessons I learned to be able to make the readers better understand the client-work relationship that will make them a better Marketer.
Why you think it’s important to share your stories.
It’s important because you can learn from the mistakes that I had gone through without having to actually going through it. The entrepreneurship community especially in marketing and design is a very small community so we need to be able to grow together and share our knowledge.
As a female, what empowers you to build ideas / run a business?
Although we are in the 21st century, the entrepreneurship world is male dominating. I don’t think my race, gender or age should slow me down and it motivates me more to succeed. It also gives me an advantage because I can connect with the everyday female demographic which in today’s world is whom you need to connect with especially for a company.
Can you leave us a tip for social media marketing that startups should use?
Startups should do more reviews on events within the industry such as the success of pop-up stores/venues with social media, Marketing Awards recap, and industry parties. Some events are “invite” only so it will be great for young entrepreneurs to be able to get a look and feel of industry events and know when an event is coming up for them to be able to network.