When you start a new business, the main thing you need to survive is revenue. To get income, you need paying customers. To get the money of paying customers, you first need to get the attention of those potential customers. When you’re the newest and one of the smallest businesses in a massive pond of competitors, it can often be hard to get the attention of those people wanting to buy a product or service. Your first sales can often be your most challenging to secure.
One of the best ways to compete with the more experienced brands is to have a website that looks like you’re a confident business with years of experience. Here’s why a well-designed website can give your startup business a much-needed boost.
Give the right first impression
Within seconds of accessing your website, your potential customer has already made an impression about your website. You might think this has a lot to do with the text on your homepage describing what you do. You might even think it might be down by the detailed images of some of your products.
Many customers will have an impression of your brand before they’ve even had the chance to read this text or look at these photos adequately. That’s because if your website is well designed and you have attractive and professional features making up that website’s structure, it will build confidence that your products will be just as attractive and practical. Your service will be just as professional.
The best websites are the ones that not only function well but look unique from any other website your potential customer has visited before. With this in mind, avoid simply adapting old, tired, and unimaginative templates and do something innovative. To get the best first impression, find a team of website designers who can build you a bespoke website from scratch. Or you can choose to start a 99designs contest for your web design. To start, here’s how to use 99designs.
Let people understand what you do
Once you’ve got the potential customer’s attention, it’s now time to inform them about exactly what you do. You might think that the best way to do this is to write a text explaining what you can do for them. However, this often isn’t the best way to persuade a customer to part with money.
Consider including reviews from real people explaining why they like your products and services. Potential customers may trust these reviews more as these pieces of text are from people who won’t financially benefit from any sale.
Give you somewhere to make your first sales or bookings
When you get a new product, traditionally, one of the most complicated tasks has been finding someone willing to sell them. If you have your website, like this one that does web design company in Dubai, you don’t have to persuade someone to give you space on their shelves. Instead, set up an online store where you can sell the products or services directly to the customer and keep all profits.
By building a website, you can ensure that your business has a much better chance at competing well, and these three examples above are a fine example of just how you can do that.