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The L’Oreal Color Matchmaking App

June 1, 2012 by New-Startups Team

Picking out an outfit to wear out can take long enough, but figuring out the right complimentary hues for the cosmetics to use can be a mistake-ridden process. Or if you’re a male and are following your significant other around the mall as she tries to make the right decision in the cosmetic aisle – the both of you could benefit from using the new iPhone app by L’Oreal Paris.

The Color Genius takes the guesswork out of picking the right shade of makeup to go with an outfit. Simply snap a picture of the dress, select the tint that is desired, and then decide if you want to Match It, Blend It, or Clash It. In seconds you’re given a carousel of cosmetics to choose from, with names and descriptions that will go perfectly with your attire.

loreal color genius

The app is perfect for those that don’t want to troubleshoot what may or may not go with frock. While for the guys, why not help get out of the mall faster if you see your better half head to the cosmetic aisle – whip open The Color Genius and prevent yourself from endlessly waiting at the door.

Filed Under: Startup Reviews

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