78% of consumers say that the posts made by companies on social media influence their purchases but more than 65% of businesses struggle to produce enough engaging content to build their social following says Calgary startup TinyTorch. The startup helps businesses find and post content that not only is relevant but engaging to post on social media.
In less than the time it takes to get a cup of java brewing TinyTorch allows business to find and schedule a months wroth of content. Businesses and brands can also create their own custom content, and then save it to their profile for their own use or for other businesses and brands to share. Unlike some of their competitors, that only provide you with a content stream of trending news links, “we recognized that visual and original content get more likes and higher engagement. That is why our social content is custom created by social media experts, designers, and bloggers, who want to expose their skills, websites, and knowledge to a network of businesses and their social audiences ” tells co-founder Jon Bradshaw.
The startup has been shouting and continues to build a list of businesses looking for a service to help build engaging content for their social mediums. On the site potential publishers can sign-up for access and start building a more influential and useful social platform.