Marketing in the 21st century continues to evolve with new digital tools, social media influencers, and custom social media client-targeting efforts. A good marketing strategy should also incorporate the best tried-and-true tactics from the past to help reach customers and build success. Here, New Startups explains some strategies that work.
A big part of effective marketing is quality research prior to starting any plan. Before investing in a particular marketing strategy, entrepreneurs need to learn about their potential customers. Investigate what they value and what they need from your products or services. Once you have customers, frequently conduct feedback surveys to learn how they found you. Their responses can help fine-tune future marketing efforts.
Next, plan to partner with promotional agencies or professionals to help get the results you want. Expert marketing partners can advise you on pairing traditional marketing strategies with new digital tactics.
In today’s world, consider recruiting social media influencers in your marketing strategy. Look for influencer marketing agencies for assistance. Check out potential influencer agencies on online job platforms where you can compare fees and reviews.
Coupons and Flyers
Traditional methods, such as coupons or flyers, may also benefit your company. Coupons can help bring new customers into your business, as well as reward loyal customers with discounts on products and services.
Flyers are a great way to advertise special events and new products from your company. You can use design tools, such as Illustrator, Photoshop, or Google Docs, to create something for your brand.
Billboards and Yard Signs
Billboards and yard signs are also efficient old-school marketing strategies for some businesses. A well-placed billboard can attract new business and increase brand awareness. Yard signs that are strategically placed can also get the word out and bring in new customers. Both of these approaches are cost-effective for an overall marketing plan.
Postcards and Stickers
Companies in the digital age have also found success with traditional postcard and sticker advertising. You can incorporate digital design best practices when creating postcards or company stickers so they are eye-catching, attractive, and unique. If you hire a designer or marketing pro, compress the JPG files for easier email. Sometimes, however, this may degrade the image quality. To preserve the image quality, convert JPG to PDF files through an online conversion tool. These tools also allow you to convert multiple JPG files into one PDF to save time.
Email marketing is another tactic that can be adapted for new trends in promotions. Publicists can pair the email messages with traditional coupon and flyer campaigns to get the best results. According to marketing educators, you need to target your audience specifically to get the most out of this strategy and avoid being considered spam.
A great marketing plan should also include catchy slogans across the board. You may need to consult with a marketing professional to find a slogan that suits your brand identity best and gets attention from new customers.
Discounts and Offers
The last strategy to apply via traditional methods or through a digital campaign is using discounts and special offers. Customers throughout history have always appreciated a great deal. Provide incentives to keep people coming in the door or shopping at your online site.
Enhance your digital marketing plan by strategically using old-school promotional techniques, such as coupons and billboards. Plan a strategy with a skilled marketing team to get the best results for your business.