Internet marketers and startups hoping to optimize their website’s landing pages can pursue a large number of different avenues. There’s no shortage of developers out there willing to design and deploy exciting new creative and copywriting on landing pages to either launch a promotion or perform A/B testing to find out what combination of imagery and call to action banners works best. However, these options, as interesting as they are, take time. They take resources too. Whether managing the landing page creating in house or working with a contractor the fact remains that landing page creating and testing requires careful administration, lead time, and money.
Enter “Unbounce”. Unbounce provides firms who are looking to manage their landing pages with a solution that enables effective landing page creation, publishing, and testing without the usual need for advanced IT knowledge and developers. As mentioned previously, the options available to any startup who would like to manage their landing page creation and testing are numerous, however the choices available to a firm who would like to accomplish the same goal without a developer are significantly fewer.
Unbounce has also taken things a step further and appears to add value through a variety of strategic partnerships. They give clients the option of connecting their Unbounce and Salesforce accounts, for instance. They also integrate with MailChimp, AWeber, and a host of other ecommerce tools.
In their own words:
“Unbounce makes it easy for Marketers to create, publish and test landing pages. We developed Unbounce after experiencing ﬁrst hand the frustration of trying to get effective landing pages launched for our own online marketing campaigns.
It’s important to get things done quickly in marketing, a task made more difficult when you have to rely upon IT resources who have their own priorities and processes.
We also realized that IT doesn’t relish the idea of having to drop everything to develop a landing page, deal with change requests or get involved in the setup and maintenance of a testing environment.”
I had a chance to put some questions I had concerning Unbounce to Rick Perreault, Co-Founder and CEO , here are his responses:
What are some of the common mistakes internet marketers and entrepreneurs make when it comes to creating landing pages?
Try to say too much. The most effective landing pages are very simple and communicate one clear message. For example, how effective are 5 minute elevator pitches? The best elevator pitches are short and razor focused on a clear message. Same is true for a landing page.
I see you mentioned Eric Ries as one of the company’s advisors. I was wondering if you could share any specific stories or examples to illustrate how he was able to help in the company’s growth?
Eric’s endorsement has been key in propelling Unbounce as one of the top tools for startups. While we built Unbounce to help marketers get higher ROI from their online advertising, the same tools are used by 100s of startups today to test and validate their ideas before they spend development time.
How would you describe the culture at unbounce and what role do you believe company culture plays in the success of the firm?”
Our culture has everything to do with your success as our success is a direct result of the efforts our amazing employees put in every day. And you only get amazing employees by making your company a good place to work. I don’t know exactly what you might call it but everyone tells me it’s the best place they’ve worked and/or the best job they’ve had.