Let’s meet Startup, Whatagraph:
In a few sentences, tell us what your start-up is all about!:
Whatagraph automatically converts Google Analytics data into visual infographic reports that are easy to grasp and understand. With one simple dashboard, you can generate a quick overview of your website performance within seconds, instantly share the report with clients and colleagues, and download a PDF.
Reports are automatically delivered to selected email accounts on a regular basis, can be customized by adding own logo, choosing the stats and selecting a different colour scheme.
When was your startup founded? And what stage is your startup currently at?:
Founded in 2015, and named as one of the 8 most ambitious startups from Lithuania by Forbes, today Whatagraph generates reports for more than 2,000 clients every month, including marketing agencies, corporates and world-known brands.
Let us know a bit about your team, who are the key team members and what is their role?:
Justas Malinauskas is the founder and CEO of Whatagraph. Together with his brothers, co-founder Andrius Malinauskas and CLO Tomas Malinauskas, they are the drive and the inspiration of the company.
Agne Kuniutyte, our master of visuals, works with product development, data visualisation and UX.
Development team, lead by Domas Labokas, turns the visuals into code and is behind the system that makes Whatagraph so easy and simple to use.
Why did you choose this particular idea and concept to build your start-up on?:
The idea to create visual automated Google Analytics reports came to Justas when he found himself struggling in a deep dive session with Analytics data. After unsuccessful attempts to find a product that automatically emails simple analytics reports, he found that there was nothing out there.
We want people to experience the power of simplicity. Our aim is to help marketing agencies and independent website owners work smarter, faster and easier, by converting complicated data into simple and understandable infographic reports.
Do you have any customer feedback on your product and/or service that you could share?:
“I do love working with Whatagraph. The value added to our clients reports is high. It makes top level information from clients’ analytics easy to consume. We use Whitelabel feature for sending reports to the clients. Whatagraph illustrations were much more engaging compared to graphs exported from Google analytics.” Stephen Muchmore, founder of Digital Agency, UK.
“A must have tool for all digital agencies, many clients find reading analytics report difficult, this tool offers a simplified and beautiful view of all important aspects that matter.
They will love it.” Nidal Alhariri, founder of Level 09 | Digital agency, Dubai.
“We tried Whatagraph to simplify the process of sharing analytics data between departments in our company. The design and graphical content of the reports made it easy for mangers to focus on and track key metrics. We saved time preparing targeted reports and could deliver them more frequently and quicker at the end of each reporting period.” Michael Atkins, head of digital development at Pavilion Publishing and Media, UK.
“We use Whatagraph to present Google Analytics top line results visually. Just by clicking a button the results are presented visually so the data is easier to understand.” Kelly-Anne Crean, digital marketing specialist at Jellyfish Livewire | Marketing Agency, UK
Finally, do you have any other comments or information about your product that you would like to add?:
At the moment Whatagraph is integrated with Google Analytics and Facebook Insights, and more integrations are planned for the near future.
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