It happens every time: you’re on the patio with a group of friends, grilling some burgers, sharing stories of times gone past all while taking down some delicious wobbly pops. There’s bound to be a time when two bottles used by two different people end up near you and you’re left with “the decision”: a) pick up the bottle you think is yours and play it off confidently that it’s yours or b) call it a loss to the beer gods and grab a new bottle of brew while the remaining nectar of the used bottles go unfinished?
In either case, for years 32% of all beer drinkers in the U.S. either peel or tear the label off their bottle, just so they know it’s theirs. It’s that fear of drinking out of another’s bottle that drives the creation of BeerTAG. A sleeve or decorative unique wrapper that fits snuggly on the top of a bottleneck to help easily identify which drink is yours.
While 32% peel their wrappers, 46% of beer drinkers strategically place their bottles in a distinct location to ensure no one grabs a swig of their beverage. Founded by inventor Matthew Lee Rosen & co-founder Joe Adkins, BeerTAG not only solves the embarrassment of confusing a beverage with another it also reduces the obvious health risks also providing bars with a chance to provide custom advertising to each bottle sold. The BeerTAG team hopes to have their promotional product in over 10,000 stores across the U.S. in the next three years.