When you rank well on Google and other search engines, you will automatically get more website visitors. The more visitors you have, the more sales you’ll make, and the more sales you’ll make, the more your business will grow. You must have a good SEO strategy in place to ensure that your website ranks as well as possible – the best place to be found is at the top of the first page of results.
However, even with a good SEO strategy happening behind the scenes, sometimes your website might still not be ranking well. Let’s look at the reasons why this might be and what you can do about it.
It’s Too Soon
Ask any SEO expert, and they will tell you that SEO takes patience. Even if you implement every strategy idea that you can, it is still not something that will happen overnight, even if you would like that to be the case.
SEO takes time to get your website ranking and research, build and implement the strategy you need to help you get noticed more. After that, it takes Google time to notice that you have made these changes. Even that isn’t a guarantee that you will immediately start to rank higher, your site will need to be evaluated to determine its value and work out where to rank it.
This is why many business owners turn to professionals such as YEAH Local to design and carry out their SEO campaigns for them. It will still take time, but it’s not the business owner’s time, meaning they can work on other elements of the business while their SEO starts to work.
You Might Have Been Penalized
Suppose you noticed that you used to rank highly and now have dropped very low, or you’ve disappeared altogether, or, despite having implemented every positive SEO change, you’re still not appearing in searches. In that case, it could be because you have been penalized.
There are billions of websites, and Google has to rank each one. Only the very best, the ones that offer the most information set out in the right way, will rank well. You’re up against a lot of competition, so you must make sure you follow the rules when implementing your SEO or even when creating your website in the first place.
Actions that can lead to penalties include:
- Spam comments
- Thin content with no value
- Spammy links (to and from your site)
- Keyword stuffing
Some of these issues can be dealt with when you hire an SEO company to work with. Some you can fix yourself. No matter how the changes are made or make them, once you replace thin content with valuable content and spammy links with high-quality ones, the difference will be extreme.
Your Competition Is Doing More Than You
Even though it might be tempting because it’s easier and more comfortable, you can’t think of your business and, specifically, your website as being in a vacuum. You need to understand what your competition is doing so that you can get ahead of them. Ignoring that they exist only means that they will start to rank more highly than you, and you won’t know why.
One of the issues here is that once you’ve set up your website, created landing pages, and blogged a few times, you think you’re done. In fact, when it comes to SEO, you’re never done. Whenever you take a break or step back from this portion of your marketing, someone else will get ahead of you. You have to keep going and ensuring that you are always up to date with SEO techniques to get to the top and stay there.