Last Updated on February 1, 2023 by Guest
Startups have a long and challenging journey to navigate before they become established brands. They have to work hard to sustain and compete with the existing leaders because they already have a winning advantage. Besides the daunting competition, budget is another concern to deal with. It seems that money always runs short for new ventures, so spending has to be under control. If you are an entrepreneur, you will understand the challenge of juggling a hundred things at one time and within your cash constraints.
It is easy to focus on the more significant issues and overlook the seemingly less important matters. You will expect to save time, money, and effort by being selective with your initiatives. For example, you may fuss a lot about product design and quality and ignore packaging. But this small mistake can cost you big money because buyers form a first impression from product packaging. Undoubtedly, all businesses, specifically startups, must prioritize it. Here are some reasons why it should be on top of your mind.
Adds a personal touch
Packaging is vital from the branding perspective as it is the first thing that consumers perceive about your business. After all, they see the package first before opening it and seeing the product within. It is enough to create a first impression and even influence the purchasing decision. Startups can use it for giving a personal touch to their brand and forming connections with potential buyers. Pick colors that grab attention, and go the extra mile with a message that speaks directly to the buyer. It can make a great first impression on the customers, and they will distinguish your brand even in the crowd. The best part is that you can secure a branding edge without spending a fortune.
Ensures product integrity
Apart from winning on the aesthetics front, new brands need to excel with product quality and integrity. They are essential to keep the consumer hooked with your products and brand for the long haul. You may invest all your effort in manufacturing or procuring quality products, but it is seldom enough. Everything boils down to ensuring that products retain their quality until they reach the buyer. You can imagine the impression customers get if they get a contaminated and substandard product. Conversely, quality material ensures that it comes to them in the best condition. Product packaging goes a long way on this front as it protects items from exposure during transit and on store shelves.
Builds credibility for the brand
Startups have to do their best to build credibility in the market. It is easier said than done because building credibility involves time and money. Branding takes you a long way. But it is hard to fit conventional strategies in limited budgets. Product packaging makes a difference as it works as a cost-effective tactic to secure credibility for your startup. Transparency with labeling is the key to achieving audience trust. You can go the extra mile by child-proofing your packaging if you sell products that may be harmful to kids. For example, cannabis sellers can opt for child-resistant dispensary bags to give peace of mind to consumers. Just a little effort in picking the suitable material can consolidate the reputation of your brand. It shows that customer trust matters to your business, and you are willing to invest in it.
Replicates professionalism
Every business needs to portray professionalism in its existence, and startups are not an exception. It is the first step towards creating an image that the audience can identify and remember for the long run. Packaging serves as a valuable feature to replicate professionalism, so it deserves all the attention you can give. The material and design you use for packing your products go a long way in building an image of your new brand. If you choose the best elements, there are chances of captivating the audience and holding their attention for good. Ensure that the design aligns with other marketing elements so that buyers can associate the product with your brand at first sight. A consistent look and feel enhance the trust factor too.
Supports sustainability
As customers become eco-conscious, they expect the same from brands and startups as well. Businesses that reduce their carbon footprint have better chances to win as consumers want to buy from them. Opting for sustainable and reusable packaging can get your startup ahead in the race. It presents your business as environmentally conscious, and consumers are more likely to stick around because of this mindset. They are happier to use products with recyclable packaging that need not be disposed of in landfills. It is a small step that enables you to do your bit for the environment. You end up with a more extensive buyer base and personal satisfaction about being a sustainable company.
Creates excitement about the product
Another reason startups should be more attentive towards packaging is that it can create excitement about the product. The market is flooded with hundreds of similar products, and the only way to sell your product is by making people excited about it. The effort should start even before buyers see and experience your offering. It is possible only if you have the most attractive packaging for them. You can imagine the happiness that the customer feels while unboxing a bright and appealing package. There are good chances they will want to explore all products in your range one after the other if the packaging is impressive enough. Play with colors, fonts, and designs to create a buzz about your new brand.
There are plenty of valid reasons for startups to invest extra efforts in choosing the suitable packaging material and design. Consider it as an investment that can elevate your new business to the next level. You only have to spend a little on the packaging, but the advantage it gets for your business is worthwhile. It is ideal for new enterprises that run short of funds but want to achieve more with less.