Perhaps it’s always been your entrepreneurial dream to set up your own hotel, bed, and breakfast or hostel, but you’ve been afraid to take the leap. Or, maybe the pandemic has made you want to take control of your own career and become your own boss, but you’re not sure what sort of business you […]
Navigating The Franchisor Vs Franchise Marketing Minefield
Marketing is important. Franchisees know it and Franchisors know it too. In fact, 58% franchisees view online marketing as very important or important according to a recent Yodle survey. In the same survey, 89% of Franchisees said corporate online marketing is imperative. Sure, both online and offline marketing is important, but how do you know the […]