Last Updated on June 1, 2021 by Guest
When it comes to a virtual conference, you must know that this is more than just any other virtual meeting bound to webinars. It is more than a day’s event that gives many opportunities to the participants to meet new people and broaden their network.
A virtual conference has live sessions, pop quizzes, panel discussions, educational seminars, and much more, as the list is endless.
The end goal of every virtual conference idea is to generate leads, create brand awareness and, most importantly, build loyal relationships. But to have a successful one with an ROI, even the minor details are important.
So how do you choose the best tools to have a successful virtual conference? Read this blog further to know.
Best Tools For A Successful Virtual Conference
1. The Perfect Platform For Your Virtual Conference
It is the first step in planning for a virtual conference. On the platform that you choose to organize, you must keep a background check because no one likes to face any glitches during the event in front of the attendees.
Choose a virtual conference platform that is user-friendly and does not require many steps to reach the conference, as your attendees will be from different age groups.
Ensure that your platform is device-friendly and can easily access with low internet connectivity. We don’t know if the attendees will be using their smartphones or their PC or smooth internet connectivity.
You can choose platforms like Dreamcast, BigMarker, Whova, and many others. You will find many virtual platforms to stream your visual conference, but you have to compare each one. Choose a platform that fulfills all your basic requirements.
2. Interactive Tools To Create Engagement
What is a virtual conference without audience interaction? How else will you bridge the gap between the physical and virtual? You must choose tools that help.
Tools like Taggbox Display provide the interactive and engaging social media wall and social media ticker. They grab the attendees’ attention and make sure that they don’t drift away. As the love of social media among people is undeniable.
Social media walls show live-updated social media posts aggregated with a hashtag, mentions, tags, etc. While the social media wall focuses on the visuals, the social media ticker usually shows the textual content moving from left to right below the screen of any live session.
These tools encourage your attendees to post for your virtual conference on social media using your unique hashtag, which you can display on the social media wall. Creating a social media presence for you along with interactions.
3. Live-streaming Softwares
Virtual conferences are either entirely live-streamed or in different segments. To ensure a smooth live-streaming, you must bring your attendees on one live-streaming platform to watch all the activities of the virtual conference and take part in them.
There are so many seminars, panel discussions, and performances that would only be successful if there is a good attendees’ participation. You have many options when it comes to live-streaming your event. You can go for the widely used free-cost YouTube live and Facebook live. They can be beneficial as a large section of our attendees must be already using them.
There are other platforms like Periscope, Livestream, and Brightcove that focuses entirely on live-streaming. You can always explore and choose the platform that works best for your needs. Remember, the ultimate goal is to give an unforgettable experience to the attendees.
4. Analytics Tools
When we organize a physical conference, it is easy to check the turnover as everything is right in front of us. Plus, it is easier to create audience engagement when the attendees are at the venue rather than sitting at their homes and participating via their computers and other devices.
So how will you check the audience engagement when the conference is virtual? That’s when the analytics tools come in handy as you get to know whether what you are showcasing to your attendees is what they want to see.
Analytics tools provide you with insights and engagement data. They help you easily track and measure and compare key metrics from your virtual conference. You can try tools like Aventri as they provide powerful reporting for events of all types.
Over To You
Now that you have reached the end of this blog, we hope you have a thorough understanding of some of the best tools needed to have a successful virtual conference.
We are now where technology is at a boom. Marketers keep looking for opportunities that would help brands grow and create engagement. More people are shifting towards the virtual world to conduct events, conferences, trade shows, etc., raising the competition bar like never before.
Incorporate these tools in your next virtual conference to sustain the competition and make your brand reach the top charts.