Part of turning your start-up into a successful business is getting your brand noticed. Social media is a great place to do this, but it’s not always a simple process. What are some steps you can take to get your brand in front of a large audience, and how can you turn this into positive engagement? Here are some quick ways to get your start-up noticed on social media.
Organic vs. Paid
If you want to make an immediate impact on social media, you’re probably going to look towards paid advertising. However, it would be best if you always kept an eye on the future, which means investing in your organic reach. The important thing is to be consistent with your social media posts and have a strong focus on engagement. It might take time to build your following, but your exposure can quickly start to take off when you consistently do the right things.
Choose Your Platforms
There are so many social media platforms to choose from these days, and each year there seems to be a new one that your business needs to be aware of. The important thing is understanding each platform’s audience and figuring out which ones are best suited to your business. You have a limited ad spend, so prioritizing the right platform is an important first step. With your organic posts, the more exposure you get, the better, finding ways of making the most of each platform.
Pick the Right Medium
How can you deliver your message most effectively? The answer will be different for each platform, so it’s something you need to consider whenever you post. For example, your blog posts might be more suitable for LinkedIn, but on Instagram, you may want to focus on video-based posts.
Social media isn’t one size fits all, so you’ve got to think about how you convey your message on each channel.
Make it Accessible
You want as many people as possible to engage with your content, which means making it accessible. While you might think if you put an extract of one of your online courses on social media that everyone will watch with the sound on, you may find this is far from the case. 85% of Facebook videos are watched without sound, and it’s a similar story on many other channels.
Therefore, you need to cater to this large percentage of people by adding captions to all your videos, whether these are pre-recorded or live. Fortunately, companies like Verbit make this task much easier. Reach out to them to ensure that your content is accessible to more people.
The more you can make your content easy to consume, the greater impact it’s going to have.
Show People Your Story
People love stories, and with your start-up, you’ve got an amazing story to share with people. Let people get to know your brand by sharing the story of the people behind it. A great way to do this is through live streaming, where people can interact with the individuals behind the business.
This is an excellent way to boost engagement and get your start-up noticed on social media.