Whether you’re a startup with your first batch of customers processing as you read this, or you’re a more established SME with a reliable base of customers, you know that their loyalty could be crucial for your firm’s survival. If customers love your product or service, they’re likely to come back for more, giving you […]
How Good Branding Can Help Small Businesses
Branding is the bread and butter of a successful business, no matter how big or small. While it’s all well and good to have a fantastic product line with excellent customer service, if you cannot put your company on the map, your business isn’t likely to succeed. However, branding isn’t a series of quick and […]
How Much Does it Cost to Build a Website?
A website serves as your online home—no wonder why almost every brand has a website. Whether it is for your business or will serve as your portfolio, a website allows you to expand your market reach. That said, you may have a couple of questions about starting a website. Here’s the thing: The costs of […]
10 SEO APIs to Automate Boring Marketing Tasks in 2022
If you are a marketer or business owner, you most likely are aware of the importance of SEO (Search Engine Optimization) and are using it too. SEO has assumed an essential part of any successful marketing strategy to remain relevant to its target customers. More so, the COVID pandemic has hit humankind and has brought […]
What to Do If Your Social Media Presence is Lacking
Your business not only needs to be online, but you need to pay close attention to your social marketing efforts. It’s almost impossible to increase revenue and obtain new customers without a social media presence. Unfortunately, as a small business, you only have a limited number of resources to help you improve your social media […]
Applied Economics: A Guide to Becoming a Business Asset
Hard-working professionals want to feel like more than a number. Yet, your knowledge and skillset can determine whether you are viewed as a valued employee or a replaceable staff member. If you want to enjoy excellent job security, a handsome salary, and respect from senior management and your colleagues, you must aim to make a […]
Price Optimization Infographic: A Guide For Retailers
In this infographic, we will discuss price optimization and its benefits to retail companies. We will also point out what is the data that needs to be optimized and the process to get there. First of all, let’s give you a brief introduction to the concept of price optimization. What is price optimization? Price optimization […]
5 Reasons Why Ecommerce PPC Is Just What Your Business Needs
Do you have an e-commerce business? If so, e-commerce PPC may be just what your business needs to get more traffic. However, many misconceptions keep people from taking advantage of e-commerce PPC. This blog post will explore five reasons why e-commerce PPC is the perfect solution for any online business. But if you don’t know […]
Top Ways for SaaS Startups to Establish Authority and Trust
It’s often tricky for SaaS startups to establish industry authority. It’s even harder to convince new users to trust you enough to sign up for your solution. However, just because your startup is new on the market doesn’t mean you can’t do it. In this article, you’ll read about the best ways for your startup […]
Methods to Boost Your Customer Experience in SaaS Business
Customers drive your SaaS business or any business for that matter. This is why investing your time and effort in improving customer experience is as important as your product or service. Not to mention, competition is increasing in the SaaS market as we speak, and you need to excel in both the arenas – the […]